BT Sport's football coverage has got off to a bad start, after all the pundits refused to offer opinions on a game they'd just watched, stonewalling every question and offering glib advice.
Asked why Aston Villa had conceded four goals in a game that had seemed evenly balanced, the BT-trained football pundits gave a series of guarded answers.
"I dunno what the problem was mate," said Rio Ferdinand, "It's nothing to do with me. Probably an internal comms breakdown."
Michael Owen was a little more helpful, advising the studio host that perhaps he should contact the call centre. "If you call them now you'll be stuck in a queue. But I've got a tip for you. Wait until midnight and you'll get straight through," said the Ex Liverpool and England striker.
Journalist Des Kelly said that maybe the audience could go online, where they would find a wealth of helpful information, white papers and answers to frequently asked questions. "If the worst comes to the worst, call us again tomorrow, and we can see if we can send one of our helpful experts in the field to take a look at the problem."