Businesses across the UK have welcomed the launch of the website RateThatCustomer.com, a platform for retail outlets of all kinds to rate and review their experiences with individual customers - in a bid to help themselves and others avoid serial complainers, those who pop out for milk wearing pyjama bottoms and slippers, and customers who constantly ask for assistance with absolutely everything, called 'pestomers'.
With a five-star rating function and the ability to upload a photo of the customer being reviewed, RateThatCustomer.com has already had over five-thousand businesses subscribing to the service, with over two thousand reviews already being submitted, with customers being marked on their 'browsing to buying ratio', 'politeness to staff' and even their 'looks and appearance'.
Some customers have criticised the new service, however. After stumbling across her review by chance when Googling herself, customer Doreen McAllister was 'furious' at receiving a 1-star review from retailer Monsoon for trying on 4 different sizes of the same dress 'without buying any of them', and loudly announcing that the quality is 'better in M&S' on the way out of the door. 'I always avoid clothes that are priced fairly - they make me feel cheap', said Doreen. 'And now this review makes me look like some kind of snob'.
Thomas Brindle, assistant manager of the O2 shop in Sheffield, has welcomed the new service with open arms and has already submitted five reviews. 'We received a cruel 1-star rating on the consumer website ReviewCentre.com. One customer actually marked us down because one of our till operators "has acne". Consumer reviews are out of control, so now it's payback time'.
In another review, Topshop customer Michael Bright was given just '2 out of 5 stars' from the retailer after shopping for jeans in their Chester store. 'If I'd have known I was being reviewed I would have performed a bit better', said the disappointed customer. 'I was marked down for 'over-browsing' and 'not putting the jeans back in the right place'. I'm an avid reviewer of businesses online, so I guess it's only fair I should be reviewed too. But I wish they would have asked my permission to upload a picture of me with a pair of jeans around my ankles in the fitting rooms, captioned 'Messy dawdler: Avoid at all costs'.