A team of boffins in a Human Resources lab claims it has created the perfect advert to screen out almost all normal people and attract a 99 per cent pure audience of bullshitters, deluded chancers and would be Apprentices to Alan Sugar.
The advert uses techniques honed over the last ten years by the Human Resources industry. It asks for an inappropriately vast range of skills, experience and personal qualities, that are far beyond the realm of most normal people, while offering miserly pay and conditions.
The effect is to dissuade all level headed from applying. Half will feel intimidated because they don't feel qualified enough for the job and the other half will feel that, given the range of skills and experience they have, they could be doing something far more ambitious, like particle physics or brain surgery.
By combining these two effects, the employer has found the perfect formula for a recruitment process - a massively overblown job description that frightens people off. By screening out all those who display symptoms of sanity and self awareness, the employer is able to collate a room full of Apprentice style bullshitters, back stabbers and sociopaths.