Thoughts Mr Jolly?
Instant wine buff!
(3 posts) (3 voices)
Yup! About right.
In a restaurant I tend to go for the house wine. Not only because I'm cheap but because, particularlty in foreign places, it's the only wine they should have really given a lot of thought to. The rest of the wine list just fills style and price points, but the house wine should have been selected by the restaurant as a really good example at a fair price. Also I'm going to want a litre jug not just a bottle. And also it won't have been kicking about in the kitchen for years like the more obscure wines on the list. After decades in the trade, I have the confidence to go for the absolute cheapest!
Just been asked to do a guest column for The Wine Merchant (A newish trade paper aimed at independants) The draft is a commentary on customers from Hell but I may change it now to how people, who don't know a thing and refuse to ask for advice, choose their wine. Years ago I did my MBA dissertion on how people buy wine and completely missed this obvious 2nd cheapest strategy!
Nur - you mean, buying the second-cheapest isn't the way to do it? After 50 years, now you tell me.
Works with women - chat up the second-ugliest. The ugliest knows you're only chatting her up because you think she'll be so grateful that you're bound to pull without trying very hard, so she will resent it and play hard-to-get. The second-ugliest will convince herself that you might really fancy her, so will be more cooperative. Who said romance was dead?
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