Media analysts report that new webzine The Daily Trollograph seems to be finding its feet with a brilliant new column by Alan Sugar.
The column, Yes Lord Sugar, is described as the embodiment of the great Amstrad mogul himself - nasty brutish and short.
LOrd Sugar joins a cast of trolls who are experts at hitting below the belt and drawing a reaction. Liz Jones, Kate Moir, Julie Burchill, Suzanne Brick, Will Self, Owen Jones, Penny Red and Johann Hari have all been signed up to the web zine that when it comes to rubbing people up, there's no such thing as a wrong way.
Jones's column, Misery Loves Company, is brilliant at extracting any optimism out of you, like a devil dog sucking the marrow out of your broken bones. Will Self, meanwhile, uses a combination of a force field of pomposity and a self esteem vacuum to break you down psychologically.