Bosses at male grooming company Lynx were left red-faced and sweaty after having to admit the fabled “Lynx Effect”, that prevented perspiration for up to 24 hours, was actually just the UK’s mild climate.
The brand is known for it’s catchy jingles and racey adverts featuring scantily clad women, but the scientific evidence could not compete with their normal rigorous standards.
It was eventually some “slightly humid” and “warmer than usual” weather that foiled the company, as the mercury in the UK reached the mid-20s for the first time in decades.
Consumer watchdog Linda Pembridge claimed she was always sceptical of the brand. Writing in The Sun newspaper she said: “I’d never trust any company or organisation that tried to pull the wool over the public’s eyes by using tawdry images of naked women, and trying to rely purely on style over substance.”
The final nail in the coffin occurred when the temperature hit 19 in Scotland and teenage males across the region were left frantically googling what the beads of liquid spontaneously appearing in their underarms were.
Top brass at Lynx have reacted quickly to employ Kelly Brook, Lucy Pinder, Lacey Banghard, and other lads mag favourites, in a bid to stem the flow of negative publicity and confuse the pubescent minds that purchase their products.
They are expected to be successful.