Channel 4 were excited to announce today that it's hugely popular show One Born Every Minute has fought off tough competition from the likes of Hello and OK magazines to win the world exclusive rights to film the birth of Prince William and Kate Middleton's first child, for an episode due to be aired in mid-August.
The successful observational documentary, which films the daily activities in busy maternity wards across the UK, documenting the roller-coaster of emotions experienced by expecting couples, first hit our screens back in 2010 and has remained a firm favourite with TV viewers since. The Channel 4 crew have been granted 'unlimited access' to William and Kate's private ward, including a spot just three feet from Kate's delivery bed.
Speaking in St Mary's Hospital reception, One Born Every Minute narrator Steven Hartley, who will be narrating the birth in the room as it happens said: 'It's a real honour to be able to witness the birth of a new monarch first hand. It's beautiful that such a private and intimate moment can be shared with millions of Channel 4 viewers. I have reserved a spot directly in front of the Duchess'.
Prince William, who agreed to the OBEM exclusive for an undisclosed fee, claims it was his idea to give the world access to the moment via Channel 4: 'Kate and I adore the show; we always have. I was about to read a proposal from OK Magazine that detailed plans on taking a few arty photos after the birth, but I decided that, if we're going to do something, why not do it properly, placenta and all? So I accepted Channel 4's generous offer'.
In addition to the presence of Channel 4 crew members, St Mary's Hospital foyer has been over-run with staff from the popular lads mag Zoo, who claim to have signed an 'unofficial exclusive' to photograph the entrance and exit of auntie-to-be Pippa Middleton, and claim that a clause in the contract means they have to take every photo 'lying on the ground looking up'.