Help and support organisations such as the Samaritans are being deluged with calls as millions of Britons slowly come to realise that Andy Murray's historic Wimbledon win is of benefit only to Andy Murray and those closest to him.
The wave of euphoria that swept the nation on Sunday resulted in a record number of marriage proposals, job resignations, spending sprees and impregnations as joyous Britons welcomed in a new era of hope, prosperity and loads of free stuff for everyone.
Many businesses are struggling to cope as employees abandon their jobs and go in search of an exciting new life with Andy whilst those employees who remain are expecting hefty payrises "in the spirit of the occasion."
However, as the truth begins to sink in, the terrible realisation that Murray's success and prosperity will not touch their lives in any meaningful way is, for some, proving too much to bear and unwilling, or unable, to return to their dour lives, they've instead elected to set up shrines in SW19 and worship at the alter of Andy until the release of the DVD.
Whilst some observers are sympathetic others are dismissive. Martin Bannister, 48, ridiculed Murray's victory with a terse "It's only a stupid game" and later required hospital treatment. Feeling comfortably bitter and a little better he sternly and wisely warns others against such foolhardy delusions before asking reporters if they wouldn't mind staying a little longer.
