The government is in early discussions with brand consultants due to worries that having UK in UK's name could be a contributary factor to the slow economic recovery. A sum of £9.5millon has been set aside to come up with a new brand for 'brand UK'. But experts say it is unlikely to contain the letters UK, or Britain, or GB.
Brand consultant Charles JustGoogleMe says, "Made in the UK no longer resonates with our overseas customers. They could simply shorten it to K. After all, the nation is not particularly united, but it is a kingdom. Then again as we presently have a queen not a king, we could just call it Q. But that name's been taken by a magazine so it would get confusing."
For an interim period the nation will be known as the nation formerly known as the UK.
The spending has come under fire from the opposition who would prefer a Blue Peter competition to find a new name, as this could reduce expenditure down to the cost of a Blue Peter badge, a T-shirt and a trip round the Houses of Parliament. Spurred on by the prospect of this prize, a number of UKIP candidates are said to be already working on their entries.