Steve Jobs today held yet another press conference to announce an exciting new technology designed to satisfy the demand from customers. At a packed conference centre in San Francisco the ‘i-ron’ was launched.
Mr Jobs gave a demonstration of the i-ron to the gathered press, ‘Apple has been very concerned about those customers who enjoy surfing the web, writing emails, who want to use touch screen technology, yet cannot combine all this with neatly pressed linen or cotton shirts. Our revolutionary i-ron now fills this gap.’
The i-ron has a limited flash memory of 64 gigabytes, 4 steam settings and a touch-screen user interface. Apple claim that their fiercely protected software means that the i-ron will operate with ease, and will remain free of all limescale build up throughout its lifetime.
Critics of the new i-ron have claimed that the technology is nothing new, and that there is an inherent design flaw with the touch screen interface. One such commentator said, ‘Apple have created a big problem for themselves by combining the touch screen and the hot plate for pressing shirts. We know that Apple intends to make this i-ron skype compatible, and we foresee vast numbers of red (and very blistered) faces as a result.’
Criticisms aside, the Apple faithful seem to have hailed the i-ron as a further example of the revolution in aspirational marketing from their preferred computer manufacturer. Advance orders have flooded in, and the entire population of Islington has set up camp outside the nearest Apple store.