They could be checking their tech stocks, downloading the latest world cup stats or just scanning the Guardian Online for coverage of their grim working conditions, but there's no doubt that Chinese workers are going literally crazy for the new iPad.
Many are spending 16 hours a day on Apple's latest empowering gadget. The iPad assembly line is the latest cool hang out for the chinese tech warriors. A fully stamped punch card is the new 'must have' accessory for these new digitally empowered benefactors of Apple's new democratising technology revolution. The dexterity of these nimble fingered component executives has astounded and delighted the bean counters at the worlds biggest coolest technology company.
But the most popular app among the chinese assemblers is the iTop, a routine in which the tired worker performs a passing out ceremony, to make way for a keener, younger, hotter young buck to take his place on the factory floor. On the chinese assembly line the iTop is the killer iPad application. Described as the 'to die for' app for the far seeing chinese iPad assembly creative, the iTop suggests way that the Chinese worker can bring his life to a climax and hopefully pass on to a better place.
The vendors of the iPad aren't selling a gadget. They're selling an aspiration. And many of the chinese component assembly executives dream of topping themselves. 'They're bringing the suicidalisation process into the 21st century,' said an executive.
'The chinese are prepared to work 18 hours a day, for a bowl of rice, seven days a week,' explained one analyst. 'And at the end of the day, if they're not enjoying thier work, they kill themselves to make way for someone more motivated. It's a work ethic you guys in europe could take note off. Or you'll be left behind in the race to become cool.'
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