Thanks to a visionary development announced today by the UK retail optician group Specsavers, "exciting new spectacles" will allow people to "see the world more clearly and more objectively than ever before".
The spectacles will incorporate the Google Glass concept -- comprising a miniature Internet readout in the wearer's field of view -- but with the remainder of the standard-size lenses available for advertising.
"It was a logical step," explained a Specsavers marketing development engineer. "We applaud Google for their innovation, which will keep people constantly informed of what's going on elsewhere while they apply their residual level of concentration to the task in hand, but the Google device takes up just a small fraction of the field of view, and we thought it was a dreadful shame to waste the rest of it."
Despite being second into the marketplace, Specsavers expect to gain a lead over Google by offering a wide range of colours and styles, suited to men, women, androids and children of all ages and sexes and fashion persuasions.
Another competitive feature will be a unique "How Cool I Am" function, with which the wearer can constantly see his or her self projected onto the lenses, showing the wearer's appearance as seen by others. Despite concerns raised by rights groups, Specsavers are confident that this feature will not infringe personal privacy laws.
According to business analysts, early indications are that the concept will be a runaway commercial success, with lawyers specialising in accident and personal injury claims among the first to bid for the newly available advertising opportunity. Specsavers share values rose sharply on announcement of the news, but fell back again a few minutes later when Apple Computer announced its copyright infringement claim.
The concept is welcomed by the communications regulatory body Ofcom, a spokesperson for which points out that "From the huge number of complaints we receive daily, it's clear that members of the public see too much. This development will solve the problem nicely and conserve all-important taxpayers' funds for our staff pension scheme."
A Braille version is expected to be available soon.