Chances are that Coca-Cola’s new ‘Share a Coke’ summer campaign has had you rummaging through newsagent and supermarket fridges recently.
This unique and interactive marketing idea that has seen Coke bottles branded with 150 of the UK’s most popular names like Richard, Emma and Joseph, has become a new source of baby name ideas for expectant mothers.
Research, however, indicates that it’s not unusual for consumer products to inspire a new generation of names.
‘It makes a nice change to be honest, but I’m not surprised’, said Clive Bryant, local Londis owner. ‘A decade ago we saw a surge in sales of hair care products. The amount of ten-year-old kids called Tresemmé and L’Oreal lurking around my shop today is becoming more and more noticeable’.
He added, ‘I personally wouldn’t draw inspiration for a baby name from a bottle of sugary gloop, but at least the names are bloody normal’.
After a spike in Rooney-inspired baby names that have had us reaching for the nearest rusty corkscrew to impale our eardrums, the ‘Bespoke Coke’ idea might finally put an end to the tacky trend.
Local resident, Lambrini Gucci Parker, has welcomed the new baby naming craze, ‘I’ve seen the new Coke bottles and the names are so refreshingly normal. I had to be home schooled, as you can imagine. I just wish this campaign started about twenty years ago.’