In a move set to rock the publishing world to its foundations, Random House has revealed that the new Dan Brown novel Inferno is to be sold exclusively through car boot sales.
‘This is the obvious medium through which to disseminate Mr Brown’s work’ explained Neil Cunliffe, president of Random House, addressing the world’s press, flanked by a Hessian-clad albino bodyguard and a troubled-looking French Egyptologist in her early thirties. ‘For the last few years, his books have continued to sell in their tens of thousands at car boots, while sales have slowed to a trickle via other outlets.’
‘Our readers are sending us a message loud and clear: they don’t want to wait three months to buy Inferno from a muddy field outside Leominster. In short, we have cut out the middle man’
The news that publishers have begun to bypass regular outlets has been greeted with fury by booksellers around the country: ‘Our hands are tied’ lamented Pippa Keynes, head of publicity for Waterstones ‘I mean, we can offer reductions like ‘3 for 2’, but we are not in a position to throw in a Millennium Dome wall clock and cuddly meerkat too. We are not competing on a level playing field here. Or a disused NCP carpark.’
In a parallel move, Virgin has announced that the 25th anniversary edition of Phil Collins’ album But Seriously will be another ‘straight to bootsale’ release. The 1989 album has been fully remastered, and is being released with a bonus CD of So Far So Good by Bryan Adams. A luxury collectors’ edition will also feature a Blu Ray DVD of Spice World – The Movie and will be housed in a wooden casket previously used to store a fondue set.