BBC executives have criticised the panoramic shot of the BBC newsroom that forms a backdrop to Huw Edwards and said staff featured in the background should dress loudly and not keep so still. “It looks too static and serious. It needs more colour, more movement, more creativity, a few surprises,” Mike Smyth, BBC Head of Appearance Factors Analysis told a meeting of broadcasters.
“Sure, we want to show that the BBC is an open, hardworking place. But what about the fun, creative side? That’s the reason we’ve decided to have spontaneous cartwheels performed by fat blokes, and plate spinning or juggling going on in the background, especially when Hugh’s reading pieces about disaster and conflict, which many viewers find boring. Of course we don’t want people to be distracted from the news. But we don’t want to lose their attention either. It’s a difficult balance.”
Other ideas so far have included releasing howler monkeys, a naked conga line and semaphore classes. “The best idea was to stage an impromptu mini-version of It’s a Knockout, complete with giant inflatables, a moat and a Royal appearing from nowhere, then disappearing just before the news where you are,” Smythe said. That would cleverly complement a current news story as well. Huw's so professional he wouldn't bat an eyebrow, whatever was going on behind"
"We decided not to call it “It’s a Kockout” because we want to uphold the highest editorial standards and that kind of mis-spelling does no service to youngsters watching. Our news has to be accurate in every way”