Consumer confidence was not so much rocked as hurled against a wall and allowed to dribble stickily to the floor when Great British iconic brand Branston was revealed to contain small cubes of the root vegetable parsnip.
Devotees of the Ploughman's Favourite are undoubtedly familiar with nuggets of carrots, onions, cauliflower, marrow and gherkin bound lovingly in a vinegar, date, apple and tomato blended sauce. They've even loyally tolerated the inclusion of rutabaga, and not sought to challenge the twin Gods of Crosse and Blackwell on their decision to include an American spelling on their ingredients list.
However, as DNA analysis results revealed trapezoids of parsnip had been found in family size jars of the Original Pickle, purportedly a consistency in our beloved nation's picnic hamper since 1922, a hysterical backlash has snapped through the preserved condiment fraternity.
Alderman Jack Marshall, vice-president of the Worshipful Company of Pickellers, was distraught as he spoke on behalf of his society. Tears rolled down his face as he revealed that with this crisis engulfing the venerable Branston, doubt and suspicion rode in the nation's shopping trolleys where once there was confidence and trust. "Just where will the madness end? With one of the Big Four now brought low, what might befall Piccallili, Gentleman's Relish or Daddie's Sauce?"
Branston Pickle found to contain cubes of Parsnip
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Consumer confidence was not so much rocked as hurled against a wall and allowed to dribble stickily to the floor when Great British iconic brand Branston was revealed to contain small cubes of the root vegetable parsnip.Posted 3 years ago #
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