Pensioners in England and Wales must work harder for privileges such as TVs, the government has said.
Pensioners will be made to wear a uniform during their first two years in retirement and their access to private cash will be restricted.
Satellite and cable TV channels, currently available in some private bungalows, will be banned altogether.
The Pension Reform Trust said "getting rid of tellies" was not going to cut incontinence rates.
But George Osborne said: "I want the arrival into retirement to be an experience that is not one they'll want to repeat"
"That means an environment where they arrive [where] standards are pretty basic and then they start to gain extras by contributing... and if they won't do it, then they can't expect to start gaining those privileges."
There are currently three levels of privileges available to pensioners - state, defined contribution and public sector defined benefit. All pensioners must be placed initially on the middle tier when they enter retirement.
This allows them to wear own clothes, have a [terrestrial only] TV in their bungalows and gives them more family visits, access to private cash and potential to earn more from menial jobs than those who are moved to basic level for poor behaviour.
However, from November, all pensioners will spend their first two years on a new "entry" level, which more closely resembles the basic "state" standard currently in place.
Their behaviour will be reviewed after two years and they will either stay at the basic level or move up to the standard level.