Following a Europe-wide ban on neonicotinoids, addicted bees are to be offered telephone counselling to help them cope with withdrawal.
The 'Bee Strong' campaign will target worker bees through hard-hitting flower-based advertising and hive support groups. Controlled-dose neonicotinoid patches will also be available on farms for bees seeking to quit independently.
A worker bee said: "It's the only pleasure I've left in life. Never did me no harm. Show me the way to go home!..."
Neonicotinoids have been widely blamed for falling bee productivity, but were the drug of choice amongst sections of the bee community and said to be notable for an excellent buzz.