A consortium of major supermarkets and clothing retailers are set to introduce from next month the Unfair Trade mark, a counterpart to Fairtrade branding, on the majority of products that they stock.
A spokesperson for the Government-supported Unfair Trade Foundation explained:
‘Our research has shown that consumers are confused by the occasional item on which the Fairtrade mark crops up. They want to know why these products are singled out, or even what is supposedly wrong with all the other products on sale. The Unfair Trade mark will set minds at rest by simply clarifying that Fairtrade items are overpriced goods produced by over-paid, uncompetitive workers who are mollycoddled by ruinously expensive health and safety requirements.’