Furniture retailer, DFS, has been accused of 'jumping on an ill thought-out bandwagon' after they announced that their board was to release a single and embark on a nationwide tour.
the move follows similar action by parcel delivery firm UPS, Emergency Planning Society EPS, the NHS and the NUT.
Promising highly produced, catchy yet bland music, supplemented by dance routines and videos that are raunchy, yet acceptable to broadcast watchdogs, all five organisations expressed hopes that large profits could be made by targeting a young, impressionable demographic.