Jeremy Penrose from St. Albans, Hertfordshire was astonished to find that Lloyds Bank would not offer him a mortgage due to his absence of strong views on the taste of Marmite.
Derek Ahmed, a Lloyds Bank spokesman, said that their mortgage application software was carefully designed to segment customers for marketing purposes, and "as it was well known that, people either love or hate Marmite, no other answer was allowed."
Mr Penrose said he was unable to say that he hated Marmite because "if the wife puts some on my toast by accident, I will happily eat it, but I prefer marmalade really. I didn't think it would stop me from getting a mortgage."
Mr Ahmed insisted it was "up to Lloyds who we accept as customers and we recently turned down several other applicants who were unaware they had been Tango'd."