A vehicle reversing warning has just clocked-up 1m iTunes downloads and has gone viral on the Internet.
'Warning - this vehicle is reversing' is being hailed as the new Gangnam Style and has already had 2m YouTube hits.
The voice of 'Warning...' has been revealed as former refuse collection driver and now opera baritone Julius Moorhead who was talent spotted five years ago as he was reversing his lorry down a London street.
'I heard this wonderful voice of someone warning people in the street that he was reversing,' said Tom Lowe, ' and knew he was opera talent.
'From then on, there was no turning back.'
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