Health expert Gillian McKeith explained to ministers the cause of the crisis in the British economy to be the consequence of an identity crisis of the work force. After all "we are what we eat" (and excrete), but the current food labelling hypocrisy was to blame for the identity crisis of the British public. How can we know what we are if we do not know what we eat? The situation demanded that the ministers were to have a talking to the FSA to guarantee appropriate labelling of products.
A COBRA task force meeting called by Cleggeroon lead to high level talks with the FSA about the importance of honesty of product labelling and transparency for the consumer to avoid loss of consumer and voter trust thus endangering the economy.
According to a speaker of the Lib-Con goverment it was not expected that the talks lead to Barclays renaming their “Structured Capital Markets business” with “Tax avoidance unit” and that they felt obliged to close the unit apparently involved in horse trading with the FSA and said it was probably caused by inappropriate use of the FSA label