After the recent controversy caused by switching the scoreboards on their show from an LCD display to monitors, the producers of long-running quiz show and current 'Deal or No Deal' lead-in 'Countdown' have announced that the signature central clock is to change from an analogue face to a digital display.
"We've been holding this off too long, it's time to move ahead with current technology" said a Countdown insider "People want to see everything in HD and 3-D nowadays, an old style clock face just seems to be very second millennium."
Replacing the clock will be a giant display counting down from thirty to zero. Channel 4 executives have been keen to state that this change will bring many benefits to the show.
"On national holidays, we can change the display to different colours. On Valentines Day, we can have the numbers be pink. On Chinese New Year, we can change the display so that it features Chinese characters. The possibilities are simply endless."
Despite the program makers keenly stating the advantages that the new clock would bring, the news has not had a positive reception by the audience.
"I nearly choked on my tea when I found out!" said one pensioner we interviewed. "It's bad enough I have to watch that prick Edmonds at tea-time every night but how having to put up with this digital clock shite is just too much. I don't even know what f**king HD means, for Christ's sake!"