A website which provides fake testimonials to businesses short of positive customer feedback is facing a backlash, after it was revealed that reviews for their service were also fabricated.
FakeFeedback.com has now apologised to Susan C from Tunbridge Wells after using her picture to accompany a glowing review of the website's testimonial writing abilities.
Speaking to local media, Mrs C said: "Just because I have a name that appears completely made up does not give people the right to use my identity for commercial purposes."
Some consumers who leave genuine testimonials have defended the practice. Slough-born Robin L, who is self-employed and takes stock photographs of himself accepting cheques for a living, said: "Is it so bad that I wanted to sing from the mountains when I received £5,400 for my successful PPI claim?"