Designers at Leeds Metropolitan University have revealed their secret weapon in the region's successful bid for the 2014 Tour de France Grand Depart. "It's a revolutionary new cycle helmet in the shape of the iconic Yorkshire flat cap," said lead designer Geoffrey Broad. "We've fitted the safety features of the professional cycle helmet around the standard male flat cap to ensure we keep local fashion at the fore."
Yorkshire professional cyclist Gerald Unwin from Team Betty's Teashop models the new Flapmet
Le Tour Director, Christian Prodhomme confirmed the new 'Flapmet' was crucial in the seletion of Leeds as the starting point for the race. "The Flapmet is aerodynamic, stylish and has a cutting edge 'hidden' tweed weave finish that can be used on a bike or a hike through the Dales."
Current Tour de France winner, Bradley Wiggins was unavailable for comment, but Mr Prodhomme denied that this was because he lived in Lancashire.