The UK's biggest sportswear retailers have joined forces to condemn the latest method of fleecing football fans.
The Football Association have released a new away kit for the England team ahead of the World Cup in South Africa later this year.
But firms like JJB Sports and JD Sports say the kit is completely unsuitable and a waste of time and money.
"We're used to kits that make no sense - I remember that bloody awful Manchester United grey strip - but this is beyond the pale." Steve McKintosh from JJB said.
"Yes, we know it's been designed by the players. Yes we know it's for the world Cup. But the idea is that fans will have to wear it and that just won't be happening."
The strip has been designed by former captain John Terry and Ashley Cole and features no top, no shorts or socks, just a set of stick-on logos. The pair based it on what they regularly play away in.
"I mean, can you see some 50 year old from Bolton going down his local to watch a match with just an UMBRO logo, a red star and the England shield on his chest? For all our sakes, I hope not."