The mayor of Paris, Bertrand Delanoë, is at it again in his campaign to clean up the city.
Back in 2007, he gave Parisians Vélib', the bicycle sharing system.
Last year he launched an electric car sharing programme - Autolib' - guaranteed to annoy any driver stuck behind one of those flippin' Dinky toys and render even the most mild-mannered motorist barmy.
And now he's planning to go one step further with the world's first ever shoe sharing scheme - Marchelib'.
The idea is a simple one: using the same pick-up and drop-off stations already available for Velib', Parisians, out-of-towners, visitors - in fact just about everyone - will be able to grab a pair of walking shoes or boots and strut their stuff happily through the City of Light.
The announcement came on Monday as part of a package of measures aimed at trying to reduce pollution levels in Paris - still too high at certain times of the year and which contravene EU regulations - and simultaneously piss off the maximum number of motorists.
Among the proposals are a reduction of the speed limit on the ever-flowing (as if) Boulevard Périphérique from 80km/h to 70km/h (as if), a ban all cars older than 17 years from the city centre (and drivers with less than 17 years of experience), the introduction of a péage, or toll, on the motorways immediately surrounding the capital to limit the number of trucks and the launch of Marchelib'.
Appearing on national radio Delanoë said the propositions "represented a new step in the city's battle against pollution" and although Parisians had changed their habits over the last decade,"pollution still remained a scourge."
Delanoë insisted Marchelib' would not only help cut drastically the levels of pollution,but "also make Parisians fitter, healthier and give a boost to the economy by requiring that the shoes supplied would only be 'Made in France'."
The mayor, a prominent member of the Socialist party, said he would be talking to the government minister in charge of industrial renewal, Arnaud Montebourg, to help draw up a list of French cobblers.