'Eddie the Head', Iron Maiden's perennial mascot, has been chosen to front a new campaign by Weight Watchers. With a BMI of minus nine and cheek bones to die for, Eddie has long been the envy of anorexic rock chicks.
Ancient, decayed and barely hanging together, Iron Maiden has struggled to top the charts in recent decades. But by providing the music to the new 'emaciated half-zombie diet', frontman Bruce Dickinson hopes to once again take the 't' out of heavy metal.
"We've recorded a new version of '666 (the number of the daily calories)' and Eddie has been on a diet, so he can look his best for the video", Dickinson explained. "Well, I say a diet; we've actually mislaid his pelvis. But it does make it easier for him to squeeze into those size zero leather trousers."