Though I do like to mock his faux-patois street cred and his matey-banter does get wearing; he has done time in various establishments including River cafe and he is both an astute businessman and has an eye for the zeitgeist. He did alert many to the inadequacies of school dinners (though without lasting impact) and he does introduce an element of fun and accesability to cooking. I have enjoyed several spit-roasted chickens on a log fire thanks to his inspiration.
However, in conclusion, I was bought his 'flavour shaker' which is a ceramic mouse-ball in a plastic screw top vessel. It is absolutely, totally, fucking useless and this must have been apparent to him had he ever used the hunk of shite.
Nigella's porcelain lemon squeezer, in contrast, is excellent, and there is no finer means to squeeze out your citrus than within her shapely vessel.