Horrified by the allegations surrounding dead DJ Jimmy Saville, shops along the famous Mayfair street have reported a massive drop in sales.
“It was bad enough after the Fast Show” said I M A Taylor from exclusive royal appointed store “Birthday Suits”. “But that just had people coming in to pretend to buy an outfit then shouting the famous catchphrase before running off. This has actually hit us right where it hurts – in the pocket of our suits!”
“Since the news broke, we’ve been turning up for work in the mornings to find graffiti scribbled all over our windows and doors” Said Sidney Dull of “Jacket In”. “I wouldn’t mind but how stupid do you have to be to confuse 'disk jockey' with 'dinner jacket'?“ He finished, before taking a crowd of Eton schoolboys into his basement for a measuring session.
“We have no option but to rename the street now” said Hugh J Ripoff of “Twatts!” “Savile Row is no more. Welcome to Fiddler Avenue."