The Miliband bandwagon's been galvanised since polls revealed the extent of public amazement that Ed thinks of himself as next PM. Advisors are convinced that injections of butchness are the answer with weightlifting, assertivness training and staged saturday kickabouts all on the cards.
While his dowdy wife has undergone enough makeovers to convince the average bloke that (under certain conditions) she's semi shaggable, Miliband has to date stoically retained his trademark 'dweeb caught in headlights' look, much to the chagrin of colleagues. His stylist is now butching him up with memory foam shoulder pads and Ed's privet hedge will be remodelled into a slick beckham quiff.
Ed Balls will train his boss in marxist dark arts while George Clooney's voice coach will be transforming that notorious nasal delivery into deep, awe inspiring, manly tones, commanding instant respect in men and capable of making women swoon.