God, widely acclaimed for his invention of heaven and earth, stole the idea from a former colleague, according to court papers. He now faces a new writ, from a consortium named as Evil Incarnate, which claims many of the key concepts were not his intellectual property. If he loses, the deity could face ruin.
If Brand God was tarnished, warn important brand consultants, sponsors could quickly turn their backs on him. Addidas and Nike are unlikely to want to be involved in an idol with feet of clay.
'He says he loves everyone,' said one critic, 'well lets see if the feeling's mutual.'
The disgruntled band of litigants are thought to be led by The Devil who, despite his reputation, has been recognised as a premier songwriter. Even God's most fervent followers - known as The Botherers - have been forced to recognise the potency of the Devil's back catalogue. But having all the best tunes is not quite the same as being the almighty.
In the end, it could all come down to a battle between two legal teams, which could almost certainly fancy the forces of darkness. 'God is not great is the witness box,' said one legal expert, 'he's enigmatic and never gives an easy answer. Juries hate that, and they're likely to find him unconvincing. Whereas Be-elzebub is a star. He could be a corporate lawyer.'