A finger of fudge used to be enough, but in today’s fast moving world of chocolate branding, an eye on the news has helped marketing men sit up and listen. Which is why the recent NASA expedition to Mars could inspire a whole new range of astronomically-named chocolate products. Foodcorps has already released the new caramel chocolate Space Bar.
“It’s a great brand name, a wonderful mix of imagery from computer keyboards and extra terrestrial travel,” according to marketing guru Martin Hart. But Hart is less enamoured with Foodcorps’ alleged plans to name a number of bars after stars and planets.
"It’s an old idea and it’s not going to work for one simple reason,” Hart told Marketing Magazine. “You’ll start with something like, I dunno, a Jupiter Bar, go through all the solar system and then, boom, you’ll have real trouble when come up against Uranus. That’s why the Space Bar is such a great idea.”
It’s not just space news which has got the ad-mirations of the ad-men who watch the news. Vintage favourite Curly Wurly is getting a Rebekah Wade-fronted makeover, Graham Norton has just enjoyed a big shoot for Four Boys, a very old brand indeed. But the ancient Olympic long distance running Snickers event has yet to inspire the candy-men.
On the financial news side where things aren’t so up-beat, Foodcorps has introduced the light fingered “Credit Crunchie.”