Lord Coe today revealed that recipients of medals at this summer’s Olympics would be asked to pay “a nominal fee” of around £500 if they wished to retain their award after the Games.
The charge has been immediately criticised by a number of major sponsors, with a spokesman for Coca Cola claiming it “tarnished the Games with the stench of capitalist greed”. However Coe was unrepentant, saying organisers bore a responsibility to minimise costs wherever possible, adding “Have you seen the price of gold these days?”
Responding to claims that some champions could end up leaving London with nothing to show for their success, Lord Coe did reveal a number of options available to cash-strapped Olympians. “The children of St Mark’s Primary School in Stratford have been working tirelessly to emblazon hundreds of teapots with unique, hand-painted designs depicting glorious moments from Olympic history, which we feel will sit with pride on any winner’s mantelpiece.”
“However if a competitor already has a medal of the correct colour from a previous Olympiad” he continued, “we will happily engrave it with 'and 2012'.
"Upon receipt of a nominal administration fee, obviously”.