Following The Netherlands' disappointing exit in the group stages of Euro 2012, a spokesman for the Dutch FA has admitted his players' footwear may have contributed to their abject performances.
Clogmakers to the Queen Koninklijke Klompmakers branched out into the sportswear market at the end of last year and saw a big-money sponsorship deal with the national side as the perfect opportunity to launch their revolutionary boot.
Combining traditional Dutch clogmaking techniques with ground-breaking Woedden-Stoedden technology, the 'Klompmaker Kickenballschu' was promised to be the boot on every Dutch ball-kicking foot after a heroic victory in the European Championships.
But with defeats by Denmark, Germany and Portugal leaving his side bottom of the group, manager Bert van Marwijk was left to question what might have been had his players not been contractually obliged to wear "the stupidest piece of sporting kit since sideburns."
It is not the first time a sponsorship deal has failed to inspire success. The England rugby team found that Jaegermeister's sponsorship of Mike Tindall's stag-do at the 2011 Rugby World Cup added nothing to their on-field performance, while Portsmouth FC's shirt deal with Jobsite now seems hideously ironic.
Ten years ago, Pele was also keen to make it clear that he did not suffer from erectile dysfunction.