The fashion community is today divided following the announcement of a new test that has been developed and can be applied to unborn foetuses; one that will enable designers to see just how good, or awful, people will look in jeans from their teenage years upwards.
Top couture designer, Victoria Beckham, has slammed the move saying that it is "Flying in the face of God," but former Clothes Show presenter, Jeff Banks, has welcomed the prospect of such a test; suggesting that it will go a long way to ensure the numbers of people seen walking around our high streets and shopping centres in ill-fitting denim will be halved by as early as 2017. He went on to add, "I mean just think of a world where peoples' arses will be kept in their right and proper place, and where there are no thongs popping out over waistbands, repulsing and revolting all right-thinking people. It's a Utopian dream!"
Meanwhile a spokesman for The British Retail Consortium has given a lukewarm response to the news. He told the BBC, "Members are treating this development with extreme caution. To sum it up I'd have to say there might be a bit of wrangling to be done yet before the test can be adopted wholesale."