People out of work are being encouraged not to be unemployed on public transport during the Olympics.
"Just as we're encouraging people in work to consider alternatives to travel, we're asking the jobless to play their part during this challenging period," said Junior Transport minister Dave Small. "So just as we want more employed people to work at home, we want the unemployed to not work at home. Which is different to asking them not to work at home. It doesn't apply to household tasks like dusting or cooking of course. However, people found illegally working from home while claiming benefits can expect unexpected phone calls from Department of Employment officials, many of whom will be working at home.
The world of entertainment will also be playing its part. At the height of the games the cast of hit comedy Not Going Out will be on the road touring a special edition to workplaces up and down the country, and expected to clock up 3000 miles. Meanwhile retro heartthrob Bryan Ferry is expected to re release a special version of an old hit called Let's Not Go Down the Strand.