A recently opened business based in the centre of Stratford-Upon-Avon (Birthplace of Shakespeare) remains un-named today as the owner struggles to think of a suitable name for his business.
'If only there was something significant about the town I could name it after' moaned gift-shop owner Alan Buckley. 'Some sort of historic literary figure or something. I just can't come up with anything. I keep looking around for inspiration, but I keep drawing a blank.'
Other local businesses have sympathised with Buckley's predicament. The owner of The Shakespeare Bookshop said 'I know it's difficult - I can't think of anything that could inspire him either,' and the landlord of The Shakespeare Inn agreed 'if we lived in Nottingham we could all name our businesses after Robin Hood, but we've got nothing like that around here.'
Local management consultants Shakespeare Consulting have offered to help however, saying 'we've already started to research the history of the local area. We helped King Arthur's Olde Gift Shoppe in Cornwall come up with a name last year, so I'm sure we can come up with something. Apparently footballer Dion Dublin lives here, so we could use his name if nothing better turns up.'