In a display of strength, British armoured cars, armed with British weapons will complete a “lap of honour” round the Bahrain circuit before next week’s controversial F1 race. Race Organiser Zayed R Alzayani explained that the vehicles will be driven by Bahrain soldiers, instructed not to fire British made ammunition indiscriminately into the crowd “unless it is entirely necessary”.
British Junior Minister for trade Michael Simmons said “British defence contractors are the most responsible in the world. F1 sponsorship is a great place to demonstrate that British tear gas and baton rounds are both effective and good value for money. Sports fans the world over reject the idea that politics has anything to do with sporting values. At the same time, international sporting events like the Bahrain Grand Prix offers vital opportunities for international trade. We want to make it clear that if innocent foreign motor racing fans and others are tragically gassed, injured or killed by British weapons fired by foreign trade partners, the UK taxpayer benefits in terms of a stronger pound and more job opportunities at home.”
PR Brand Guru Mark Kokowski observed “Motor racing has always encouraged controversial sponsorship. In the past, cars have been sponsored by cigarette and condom brands, encouraging protected sex, followed by smoking in bed. You can see a similar synergy working here: protestors get to know the brands that are both supporting the race and causing them personal injuries at the same time.”