Binge, the popular alcoholic beverage, is to increase in price by 30%. Its manufacturers say the increase has been forced on them by government attempts to encourage responsible drinking. “Binge has always been a focus of working class life, and we think this is a step backward." said Bing Edwards, who gave his name to the drink. "Yes it will make Binge drinking more expensive, but really it’s a tax on the poor. It’s a great shame because we were just about to launch new Ginge, which has all the attractions of classic Binge, but in a delicious ginger flavour. We had a huge advertising campaign behind it based on bullying red haired people."
Binge drinking grew enormously in the seventies, with the advent of supermarket licensing, and the launch of Tinge, which was simply Binge in a can.
Binge drinker Michael Smith of Peckham commented on the price increase by dropping his trousers and showing reporters his genitals. Others have been equally frank, but less explicit in their reaction. But Lansley, who has a liking for sweet sherry dismissed this as just “Whinge”.