As much as 10p in every pound of charity donations is being syphoned away from marketing executives and is turned into food for poor foreigners, many of who have zero brand recognition, reports Marketing Weekly.
Insiders says search engine optimisers, zeitgeist strategists and product marketing managers for premium charity brands such as OXFAM, Save the Children and Age Concern are being deprived of funds that could be used for essential activities. Last month, OXFAM nearly ran out of novelty pens, stress balls and styrofoam thingies. Worse still, Save The Children was nearly forced to cancel an advertising campaign for the want of just £100,000 to pay a stand up comedian's appearance money. Most shockingly of all, Age Concern executives were forced to eat in a three star restaurant and were told to 'be sensible' when ordering wines.
Meanwhile, in Cambodia, children are living high on the hog on rice that could have been used for a vital 'brand awareness' campaign which would raise the profile of Save The Children and get it into Marketing Week's chart of the Top Ten Most Tweeted about compassion brands.
"Every day, millions of people in Britain donate clothes, bric-a-brac and books to charity shops in the hope of providing money to sustain communities of marketing managers and eBay traders," said Dee Davies, a volunteer charity shop manager and Ebay trader, "if they knew the money was going abroad, to buy goats for people in Africa, they'd be horrified."