Febreze has launched a new air freshener, aimed at campers who are fed up with stench of the countryside. Available in a range of excitingly familiar odours, ‘Febreze Urbane’ masks even the freshest of pine scent.
City-dwellers who have ventured outdoors by mistake can ‘bring the indoors outside’, using the magic of industrial chemicals. ‘Damp Terraced House’ is the best-seller in the new range, but there’s also ‘bus soot’, ‘electrical burning’ and the lingering ‘elderly pets’ to choose from.
But it’s not just campers who have welcomed the new range, as people who occasionally open their windows have confirmed. “Unfortunately, we live right next door to a forest”, admitted one consumer. “But now I can mask my shame, with the classic aroma of ‘Dutch Oven'."