The BBC's radical decision to broadcast a chat show not featuring the diminutive Harry Potter star appears to have paid off.
Viewers, bored to the back teeth with Radcliffe plugging his new film "The Woman in Black" up to twelve times a day on every channel known to man, tuned in hungrily to "Not the Daniel Radcliffe Show" hosted by Stephen Fry last night.
In a stunning departure from the usual stale TV show format, Fry invited two teams of celebrities to talk amusingly for just over a minute about any newsworthy topic that did not mention Radcliffe, Potter or JK Rowling.
Team captains Rob Brydon and Jo Brand struggled heroically to inspire their teams to crack topical jokes without being challenged by the opposition with cries of "Radcliffe!" "Potter!" or "Rowling!"
Finally Brydon's team (consisting of Phil Jupitus, David Mitchell, Alan Davies, Sean Lock, Bill Bailey, Rich Hall, Jimmy Carr, Clive Anderson, Dara Ó Briain, John Sessions, Andy Hamilton, Danny Baker, Sandi Toksvig, and Ronni Ancona) beat Brand's team (Jack Dee, Jeremy Hardy, Vic Reeves, Johnny Vegas, Ross Noble, Arthur Smith, Mark Steel, Hugh Dennis, Charlie Higson, Fred MacAulay, Lee Mack, Rory McGrath, Graham Norton, and Sue Perkins) by 3 points to minus 164.
If you missed the show last night, it will be repeated every half hour on DAVE for the rest of the year.