Yell.com released news that all their search results from now on will be totally random, leaving users with a very small chance of being linked to something they're looking for.
"It may match up, it may not, well it almost certainly won't." Said a spokesperson. "But it appears that's where market demand has been heading for quite some time now. Whilst we've always prided ourselves on the fact that our search results have pretty much fuck all to do with the words typed in the search box, we can now boast a truly 100% random search factor, which really makes us a market leader in this field"
"I always enjoy wasting precious time by using Yell.com." Said Barry Hersh, a labourer from York. "I know that if my boiler's broken, and I'm looking for some plumbers in my local area, it's probably going to come up with a list of taxidermists in Aberdeen. It's fucking hilarious. Literally hours of fun right there."
Experts have been vocal in their support of yell.com or 'search roulette' as it's believed they're going to call themselves, for making such a bold move towards the ever expanding market demographic of people who are literally desperate to waste time.