In a daring bid to get children gambling from an earlier age, William Hill has begun trial evenings termed 'bet and pet' nights. Parents who have no one to watch their child while they gamble, forgot to bring the lead for the lamp post, or are concerned their child is not developing an understanding of 'how much more money you could have by betting like your father', can now bring their child into the shop, and leave them in the animal enclosure to give the wildlife a stroke, a pet, or a stress attack. During this time, the child will also get a free £1 bet and good exposure to betting in a controlled environment.
John, 36, from Solihull, has welcomed the new scheme and was delighted at his first bet and pet night experience when he staked his pony on a horse at 20-1, receiving a monkey in winnings. Due to a 'cash flow error' on the part of the shop, John ended up with a genuine squirrel monkey from the enclosure after the shop found itself short following a jackpot win by Clint, 15. Many have been quick to claim a set-up after a coincidental new advertising slogan, 'You too could win a monkey', was released a day before the incident. In a separate event, Paul, in a London branch, managed to recover from a bad start at his bet and pet night, eventually walking away with a cock and hen. He commented on his son's improved attitude towards gambling and praised his good understanding of having to stake more when you are down to recover the losses.
David Cameron, who today won Ed Miliband £100 in a House of Commons wager after failing to alphabetically sort five varieties of chocolate orange in under a minute, admits he is wary of the scheme, preferring to use the tried and tested lamp post and lead method.