'So boring I wanted to pull out my own teeth', 'zombie-fying' and 'worse than waterboarding' were just some of the comments used to describe a presentation by Dave Springer, creative guru of Digital PR agency The Write Image.
Springer was addressing his audience on the subject of Writing Engaging Content That Generates Customer Loyalty.
"Do you know what Shapespeare would be doing if he was alive today," began Springer, to an already soporific audience, "that's right. Writing engaging content for a multi media digital marketing and PR agency that thinks outside the box."
Many witnesses are unable to remember what happened next, as a powerful urge to sleep overcame them. But detectives have pieced together an account of the event, during which Springr lulled dozens of seminar attendants into a coma.