Economists may have already written 2012 off as being a year of depression and hardship, but the news this morning that the newly released Cliff Richard calendar will feature the demise of the 72 year old singer has bought joy to millions of people around the world.
The calendar comes to an abrupt end in October, where a picture of a smirking Sir Cliff emerging from a swimming pool has a clear image of the Grim Reaper closing in on him from behind.
January to September all feature the traditional Cliff Calendar poses, such as a posed shot in pristine mountaineering gear and at a Pagan witch-burning ceremony, but the October picture has a much more natural feel to it.
“It’s a truly heart-warming image, as you know that Cliff really deserves this moment,” commented publicist John Hearps. “It’s also a fantastic publicity boost as he was clearly upset that Justin Bieber had overtaken him in the sales ranks, and the fact that there is now a moment for people to count down to during the year will get people out there and buying this product.”
Merchandisers have noted a potential problem with the calendar, other than it being two pages short – the loss of the key purchasing demographic of young people with no better ideas of what to get for their in-laws.
All Sir Cliff can do now is hope that this Christmas he will truly get his “Saviours Day”.