"I'm loving it, the whole Marmite thing," laughs Maureen Travers stuck in traffic on the M1 for three hours. "I know some people hate traffic delays but it gave me a chance to catch up with friends on Facebook, and listen to Radio Northants, and the yeasty smell of Marmite - which I love - made it that much better.
But account executive Mike Hargreaves is a confirmed jam hater. "I hate Marmite as well. And Radio Northants has been doing nothing but jam jokes and traffic puns. A hole as opened up on the A1 and police are looking into it. A lorry load of toilets destined for a police station are missing, detectives say they have nothing to go on. It's like being trapped inside an episode of the Two Ronnies, while being subject to the smell of a thousand people with an umentionable infection."