In a move described by a Buckingham Palace spokesperson as "putting a regal finger on the pulse of the the nation", The Queen today awarded high street jeweller Ernest Jones the honour of designing and fitting the Royal Vajazzle.
The exact design will remain a closely guarded secret until the first official unveiling at the Opening Ceremony of the 2012 Olympics, but The Sun newspaper are thought to be in favour of delicate, diamante caligraphy spelling "Maj's Vag" - with a downward pointing arrow.
After that, the Jones Vajazzle will become part of the official Crown Jewels and will accompany the traditional bling worn during Coronation ceremonies - on the condition that Prince William succeeds to the throne ahead of Charles.
The concept of the vajazzle takes its inspiration from TV show The Only Way Is Essex which is reportedly one of Prince Phillip's favourite shows. He is rumoured to be designing his own 'pejazzle'; a move which sources have described as "a gold plated, diamond studded, diplomatic incident".